Cisco’s Broadsoft Acquistion. Good for the customers?

by | Oct 25, 2017 | Telecom News

Internet Hardware manufacturer Cisco just announced that they are buying BroadSoft, the technology innovator in cloud PBX, hosted VoIP, unified communications, andCisco Logo contact center solutions for businesses and service providers across 80 countries. The deal, worth $1.9 billion is expected to close in the first quarter of 2018.

This deal is expected to allow Cisco to further diversify away from its stagnating switch and router business. It would also give Cisco a stronger foothold inBroadsoft Logo selling unified communications software to big telecom firms.

As for Broadsoft, my first reaction is this could be a good thing for their customer base. Cisco has deep pockets to invest in Broadsoft’s software offering. Of course time will tell how the transition goes, but it is in Cisco’s best interest to keep Broadsoft’s over 500 service providers worldwide supporting millions of subscribers.

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John Hagan is President of TeleData Select, a Telecommunications Consultant located in Atlanta, Ga serving customers throughout the US and overseas. His company provides business solutions for voice, data, mobile and cloud solutions for both large and small businesses. Contact John or their team for a complimentary telecom audit to make sure you’re getting the best value for communication services. The savings you receive could offset the cost of purchasing a new Hosted or Premise VoIP phone system.

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